Insight Style offers an outstanding search engine optimization (SEO) service which can be tailored to suit your search engine marketing strategies and budget. As we entirely focus on recruitment websites our search engine optimization consultants fully understand the recruitment market and our track record of implementing our SEO service is second to none.
With 80% of internet users finding products and services through search engines and directories (Neilson Research), it is essential that your website is fully optimized for all the top search engines so that you can achieve high rankings, thereby increasing your online visibility as well as driving targeted traffic to your site. Our search engine optimization consultants will ensure that right from the initial design concept stage your site is perfectly optimized for all the major search engines and directories, such as Google, Yahoo and MSN.
Our SEO service ranges from a benchmark set-up to advanced search engine optimization and ongoing monthly consultancy services. Our advanced SEO service incorporates the optimization of on page factors such as site architecture and code, keywords and content as well as dealing with off-page factors such as traffic analysis and the improvement of link popularity through link building campaigns.
How Do We PLAN Search Engine Optimization Success?
The key to a successful SEO experience is a well-researched keyword strategy, knowing what search engines to target,and then optimizing and/or booking top positioned pay per click advertising.
- Analyze the Search market – Which search engines do your target market use?
- Develop a keyword strategy – Research your target market’s online search activity. SEO research the most relevant and popular keywords that your prospect clients search with. SEO develops keyword strategies with clients, ensuring that both our knowledge sets are used to identify products/services, relevant search engine data and end user preferences.
- Apply keyword strategy – You select SEO method/s – We optimize SEO staff leverage over 5 years of successful optimization experience to ensure that:
- Optimized websites achieve top search rankings as per our clients’ keyword strategies, and/or
- SEP campaigns generate maximum rankings and search engine based referrals to our clients’ websites
How Do We MEASURE and GUARANTEE Search Engine Optimization Success?
With the right analysis, tracking and reporting systems in place, Insight Style is able to analyze the requirements of new sites that need optimization to ongoing maintenance. Ongoing maintenance is the key that allows SEO to even correlate a simple ranking issue (targeted to increase campaign ROI), with a specific target page on our clients website, which when rectified, will give us the desired ranking + ROI results.
Search Engine Rankings:
Monthly monitoring of top 30 rankings for keywords contained in client’s keyword strategy
Search Engine Traffic
Daily monitoring of search traffic for optimized websites and SEP campaigns
Conversions & ROI
Pay Per Click (PPC) search engine advertising can be measured in terms of which keywords convert best – this data can be used to optimize your website!
Insight Style applies cookie based tracking to determine search engine investment ROI for websites engaging simple online sales cycle process/es. Clients that engage in complex sales cycle process/es normally depend on 1. & 2. to receive warm leads they then follow up, instead of having to depend on other less qualified method of sales such as cold calling.
Insight Style only uses friendly SEO methods in our online search engine marketing strategies. We are up to date with the latest technology and search engine optimization techniques and regularly give clients useful information regarding newest developments on the search engines. Our search engine optimization services have produced excellent ranking results for sites locally as well as internationally.