Search Engine Marketing

You may be aware that there are usually two different kinds of results on a Search Engine Results Page, (SERP) Organic Results, sometimes referred to as Natural Results which are displayed on the left hand column of the search engines. And then their are Sponsored Results, also referred to as Paid Results, which sometimes take the first couple listings on the left and also travel down the right hand side of the SERP. The sponsored or paid results work on a pay per click basic where each keyword has a set cost per click, the advertiser sets a daily budget and their ad is displayed until the website reaches is maximum daily budget, then the add is taken down. This is a great way to drive targeted traffic to your website.

Advantages of Pay Per Click Advertising

• Instant placement on top of search engines
• Control, monitor and change content of ad
• Set a small daily budget that works for you
• A fast way to jumpstart a new website

Our certified SEO specialists at inSight Style have had experience and success in controlling and monitoring pay per click campaigns. Request a quote to learn more about our search engine marketing and pay per click services.